Company: OnTracx
Location: Ghent, Belgium
Type: Full-Time / Part-Time
About OnTracx
OnTracx is a fast-growing digital health start-up that merges technology and science to support runners, healthcare professionals & coaches in injury prevention and recovery. As a spin-off from Ghent University, we combine academic excellence with real-world impact. With our smart sensor technology and software platform, we empower runners to manage their training load better and give healthcare professionals and coaches precise load insights during and post rehabilitation. Join us and be part of the revolution in sports and health technology!
The role
At OnTracx, we’re on a mission to help runners stay injury-free & to inspire them to break through their own barriers - and we’re looking for a creative Social Media & Content Marketeer to help us tell that story.
You’ll be the voice behind our brand, blending sharp copy with eye-catching visuals to educate, inspire, and engage our core audiences: runners, healthcare professionals, & running coaches. From top-of-funnel brand awareness to conversion-focused content, you’ll own and execute our content strategy across the full funnel. Via our owned channels you’ll bring insights to life across a variety of formats — from short-form videos and social posts to educational guides and email campaigns.
In this role you’ll partner with our commercial lead & performance marketeer to make your content count in lead generation campaigns and drive product adoption.
Have experience in coaching or clinical care? That’s a big bonus. We collaborate daily with physiotherapists and coaches, so hands-on expertise from the field is incredibly valuable in understanding their needs, and shaping the right message & tone of voice.
Key responsibilities
- Connect our content strategy to a concrete content roadmap & planning.
- Map out content themes for recurring campaigns, product launches, and seasonal initiatives.
- Stay close to the voice of the customer and our markets to align messaging to each segment and ensure a consistent tone of voice across channels.
- Translate complex clinical or biomechanical insights into clear and actionable stories in English & Dutch.
- Adapt content to different touchpoints - organic, paid, email, website, and test formats for performance in collaboration with a performance marketeer.
- Dive into data analytics to shape and refine content & organic social media marketing efforts.
- Keep things organized and detail-oriented, ensuring top-notch delivery.
- Be a self-starter, eager to learn and tackle challenges head-on.
What you bring
- Strong copywriting skills – you can write clearly and persuasively in both English and Dutch.
- Strategic understanding of content's role in the buyer journey (TOFU-MOFU-BOFU).
- Ability to simplify technical or clinical concepts into stories that resonate.
- A hands-on, proactive mindset – you experiment, measure, and optimize with intention.
- Energetic, hands-on attitude with a knack for independent problem-solving.
- Not afraid of using new technologies to facilitate your work.
- Prior experience in marketing and communication is a plus (but not essential).
Nice to haves
- Prior experience with marketing automation tools (Mailchimp, Hubspot, ...)
- Prior experience with design tools (Figma, Canva, Photoshop, ...)
- Prior experience with content management systems (Webflow)
- Prior experience with SEO tools (SEMrush, Screaming Frog, Answer the public, ...)
- Prior experience with video (editing)
- Background in physiotherapy, sports coaching, or movement science
What we offer
- Be a trailblazer as one of our first employees, influencing the company’s growth from the ground up.
- Competitive salary package tailored for young professionals. Starting as a freelancer is possible.
- Flexible, sporty work environment promoting a healthy work-life balance.
- Cool office space in the heart of Ghent, perfect for work and relaxation.
- Encouragement for physical activity breaks—whether it’s a run, gym session, or a quick stretch.
- Free coffee to keep you energized in a vibrant team culture.
